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Same Formula, Different Label

13 thoughts on “Same Formula, Different Label”

  1. If you REALLY want to make it easy on us, why not put the former name on the label for those that just didn’t happen to stumble upon this article. If I hadn’t read this and went shopping for a formerly purchased product it would mean wasted time online trying to find it under its old name.

    • Unfortunately, we have limited space on the labels to put information. We changed the names of some of the products, to make them more clear, descriptive and easier to understand and hope moving forward it does just that. Thank you for your suggestion. We try to get as much information out to the public as possible. You can always call us at 800-959-6543 with any questions.


        • Hi Susan,

          There is a chart in the article showing the most dramatic name changes. In the case of the products not on this chart, it was simply a case of removing the parenthesis, as in “Regular Gel (Gloss)” became “Regular Gel Gloss”. We hope this is helpful and if you should have further questions, feel free to contact us at help@goldenpaints.com.

  2. Good move. I always wondered about the emphasis on technical names on some of the products- they just sounded pretentious to me. Your new names and labels are easily understandable and don’t require me to switch brain gears to “get”. I just have to know what they do and go to it. I’ve always appreciated Golden’s dedication to how artists work and making products that are responsive to our needs. This is one more thing along the way. Thanks!

    • Hi Frances,

      Here is a complete list of name changes:

      Absorbent Ground (White) is now Absorbent Ground
      Acrylic Flow Release is now Wetting Agent
      Acrylic Glazing Liquid (Gloss) is now Gloss Glazing Liquid
      Acrylic Glazing Liquid (Satin) is now Satin Glazing Liquid
      Acrylic Ground for Pastels is now Pastel Ground
      Airbrush Transparent Extender is now High Flow Medium
      Extra Heavy Gel/Molding Paste is now Extra Heavy Molding Paste
      Gel Topcoat w/UVLS (Gloss) is now Gloss UV Topcoat
      Gel Topcoat w/UVLS (Satin) is now Semi-Gloss UV Topcoat
      MSA Varnish w/UVLS (Gloss) is now Gloss MSA Varnish with UVLS
      MSA Varnish w/UVLS (Matte) is now Matte MSA Varnish with UVLS
      MSA Varnish w/UVLS (Satin) is now Satin MSA Varnish with UVLS
      Polymer Medium (Gloss) is now Gloss Medium
      Polymer Varnish with UVLS (Gloss) is now Gloss Polymer Varnish with UVLS
      Polymer Varnish with UVLS (Matte) is now Matte Polymer Varnish with UVLS
      Polymer Varnish with UVLS (Satin) is now Satin Polymer Varnish with UVLS
      Self Leveling Clear Gel is now Clear Leveling Gel
      Super Loaded Matte Medium is now Super Matte Medium

      We hope this is helpful!



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